"Based on interviews with more than three dozen current and former employees, mo…

"Based on interviews with more than three dozen current and former employees, most of whom were deeply involved with the project, the CEO drove every aspect of the phone’s creation from the outset,” Fast Company writes.

“Bezos’s guiding principle for Amazon has always been to start with the needs and desires of the customer and work backward. But when it came to the Fire Phone, that customer apparently became Jeff Bezos.”

http://www.fastcompany.com/3039887/under-fire


The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future
www.fastcompany.com
Interviews with dozens of current and former employees reveal what went wrong and what it tells us about where Amazon is headed.


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