According to a report from TechCrunch, Twitter has won the battle and acquired TweetDeck for an approximate unconfirmed figure of over $40 million.
Of course, you may remember the earlier reports that UberMedia acquired TweetDeck. Niow, what happened? Read on..
UberMedia had a 30 day exclusive on the deal, but negotiations took so long giving Twitter an opportunity to make a higher deal and Tweetdeck was in play again.
Twitter do not allow UberMedia and other Twitter related startups to grow its market share. Twitter has said that it wants to control the consumer experience around the service, and is encouraging external developers to focus on something other than straightforward Twitter apps.