Everybody knows how Apple make all its own hardware, operating system and other features which own the real customer experience from all over. The company even controls all its product supply all over the world in agreement to retail stores.
One area they don’t have control is the mobile carriers. Now, Computer World reports that wireless industry leader John Stanton (Founder of Western Wireless, VoiceStream) claims that Steve Jobs had wanted to get into a position where the company would not depend on the likes of ATT or ATT in order to sell their iPhone.
According to the report,
Stanton, chairman of venture capital firm Trilogy Partners, said he spent a fair amount of time with Jobs between 2005 and 2007. “He wanted to replace carriers,” Stanton said of Jobs, the Apple founder and CEO who died Oct. 5 after a battle with cancer. “He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum. That was part of his vision.”
"If I were a carrier, I’d be concerned about the dramatic shift in power that occurred," Jobs said.
Can we imagine a world where we pay all our money for talk, data using our iTunes account?